As Noto Gohan Nojo (Noto rice farms),
we produce rice and other rice-related products right here in the Noto peninsula.

With consideration of proper amount of nutrients based on
soil analysis and plant physiology.
We cultivate our products to supply plenty of minerals from
the blessings of Satoumi and Satoyama,
a Global Agricultural Heritage site.
We do not use any pesticides or chemical fertilizers on our agricultural products.

Rice cultivation is a dream in the regional industry.
Through sustainable agriculture,
we want to be land caretakers of Noto’s scenic landscape and culture.

To all of you staying with us here at Jirozami,
we want you to step into the shoes of a Noto farmer along with us.

Surrounded by nature, mingling with local people, and of course,
living life to the fullest.
It is our hope and happiness to share the pure joy
our family feels every day in our life here in Noto.